BUSINESS INTELLIGENCE

Business intelligence follows a set of methods, processes, and technological services to transform data into actionable insights that in form an organisation’s strategic and tactical business decisions.

With the retail landscape continuing to shift and consumer expectations constantly evolving, there’s no denying that brands have become a critical pillar of any retailer’s strategy.

But it’s not a case of one-size-fits-all.

Whatever your business challenges, we can develop solutions and programs to solve them.

We use our proprietary, end-to-end Daymon DRIVE process 

to address a variety of business challenges.

DIAGNOSTICS

DIAGNOSTICS

Comprehensive deep-dive analyses of emerging trends and formats impacting your business.

STRATEGIC BUSINESS PLANNING

STRATEGIC BUSINESS PLANNING

Strategic cross-functional plan to achieve program and brand growth goals.

CATEGORY & BRAND EXPANSION

CATEGORY & BRAND EXPANSION

Landscape analysis to inform new category or new brand entrance opportunities.

MARKET IMMERSIONS

MARKET

IMMERSIONS

Customised Wonder Tour through the lens of Daymon’s proprietary trends to inspire innovation.

PORTFOLIO ARCHITECTURE & BRAND STRATEGY

PORTFOLIO ARCHITECTURE & BRAND STRATEGY

Development of the right portfolio of brands to meet consumer needs and drive the business.

INNOVATION ROADMAP DEVELOPMENT

INNOVATION ROADMAP DEVELOPMENT

New product development planning to solve for

forward-looking trends

with measurable ROI.

IDEATION & ACTIVATION SESSIONS

IDEATION &

ACTIVATION SESSIONS

Facilitated brainstorming and Wonder Session to translate insights into business opportunities.

MARKETING STRATEGY & PROGRAM PLANNING

MARKETING STRATEGY & PROGRAM PLANNING

Marketing strategy and planning to deliver the right message in the appropriate channels.

CATEGORY STRATEGY & OPTIMISATION

CATEGORY STRATEGY & OPTIMISATION

Category planning and optimiSation strategies leveraging category-specific subject matter experts.

if you are looking for professional or expert advice within all the different areas that matter within your business then allow us to offer action driven solutions to help you grow.