ANALYTICS

Analytics is used in business to help organisations make better and confident strategic business decisions through the process of extracting, collecting, cleaning and organising data in order to draw helpful and logical conclusions from it.

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TRACK YOUR MARKET SHARE
  • View Your Market share by region/retailer /category / sub category

  • Know your and your competitors market share

  • Identify opportunities per region/retailer /category / sub category

DISTRIBUTION GAP IDENTIFICATION
  • Identify your distribution gaps by region/retailer /category / sub category

  • Identify growth opportunities by region/retailer /category / sub category

PRICING MANAGEMENT
  • Track how your product is priced vs your competitor

  • Track product share relative to pricing by retailer /region /category  / Sub category

  • Identify price brackets by category – Price Laddering

  • Price Elasticity

PROMOTIONAL EFFECTIVENESS
  • View promotional effectiveness

  • View promotional activity over a specified period of time

Our Team of analysts have extensive experience in the FMCG market and are highly skilled in breaking down big data and able to extract action driven insights.