STRATEGIC

ADVISORY SERVICES

Daymon drives brand innovation, differentiation and results.

We are the only solution provider that influences all aspects of Private Brand development, from strategy to execution to consumer engagement. Our unique approach helps retailers and brands set themselves apart — boosting brand presence, category effectiveness and speed to shelf.

We offer a full suite of best-in-class brand development services, including:

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Leverage disciplines from traditional CPG companies, adapted for the complexities of Private Brands, to create consumer-centric portfolio architectures and brand strategies

BRAND STRATEGY

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CATEGORY SOLUTIONS

Category experts with experience across brand, sourcing and retail execution that connect brand strategies to appropriate categories and items across the store

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Provide clear understanding of Private Brand measurement across data sources and are the center of our team to ensure all projects are insight led

Maintain a pulse on the evolving retail landscape and applicable consumer trends to inform strategies and actions across the store

BUSINESS

INTELLIGENCE

ANALYTICS

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CLIENT

SERVICES &

SOURCING

Work with new and existing supplier partners to ensure best COG, innovation support and seamless connectivity/partnership

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BRAND ENGAGEMENT

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The exciting process of forming an emotional or rational attachment between a consumer and a brand with creative touch points to ensure your brands have a presence

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Whatever your needs, we can create a customised solution that delivers sales, profits and stronger connections with your shoppers.

OUR HISTORY

 

It all started back in 1970, when founders Milt Sender and Peter Schwartz shook hands on a partnership that produced Daymon Associates, Inc. Their goal was to maximise the market potential of Private Brands, which were then rarely marketed to attract consumers, suggest quality or differentiate one retailer from another.

Times have changed. Today, more than 80% of U.S. shoppers buy Private Brands on almost every shopping trip, and over 50% of shoppers say that Private Brands are a driver of store choice. Now more than ever, Daymon is committed to creating customised solutions that help retailers and brands not only get in on the action but lead the pack with unbeatable brand programs.

 

OUR TEAM

This dynamic team comprises of experts in their respective fields dedicated to delivering a performance based outcome for their teams and clientle.